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茵曼:打造另类线下体验店 渠道融合圈客户
Θ中国服装款式网  服装信息栏目  添加时间:2015-12-31

体育安卓下载  YINMANXIWANGTONGGUOJINGYINGFENSISHEQUN,XIANXIAXIANSHANGLIANJIEDEFANGSHILAIJINGYING“KEHU”,WEILAIPINPAIXIANSHANGHEXIANXIAHUIWANQUANRONGHE。

  ZAICHUANTONGPINPAIQIYEJIAMADIANSHANG、WANGLUOLINGSHOUZENGZHANGZHUJIANGUIYUPINGHUANDENGZHUANGKUANGXIA,YUNIFANG、AFUJINGYOU、YINMANDENGZHONGDUODIANSHANGPINPAIZHENGJINYIBUSISUOXIANXIAFAZHANZHILU。DIANSHANGPINPAIYINMANCHUANGSHIRENFANGJIANHUABIAOSHI,QIZHENGZAIQUANMIANBUJUXIANXIALINGSHOUWANGLUO,5NIANNEIJIHUAZAIZHONGGUOKAISHEWANJIASHITIDIAN。ZAIYIXIANCHENGSHI,YUXINSHIJIEDENGBAIHUOHEZUOKAISHEZHIYINGDIAN;ZAIERSANXIANCHENGSHI,ZHAOMUFENSIKAIFANGJIAMENGDIAN,DAZAOXINDEO2OSHANGYEMOSHI。

  BUGUOCIQIANYIXIEDIANSHANGPINPAITUOZHANXIANXIABUWENBUHUO,QIEJINLIANGNIANXIANXIALINGSHOUBINGBUJINGQI,YINMANCISHI“XIAXIAN”SHIMINGZHIZHIJUMA?

  打造另类线下体验店

  “CHUANTONGDEBAIHUODENGXIANXIALINGSHOUDIAN,SHIDANCHUNDEMAIHUO,PINPAIYUKEHUZHIJIANMEIYOUJIAOLIU,KEHUYUKEHUZHIJIANMEIYOUJIAOLIU;ERYINMANXIWANGTONGGUOJINGYINGFENSISHEQUN,XIANXIAXIANSHANGLIANJIEDEFANGSHILAIJINGYING‘KEHU’,WEILAIPINPAIXIANSHANGHEXIANXIAHUIWANQUANRONGHE。”FANGJIANHUASHUO。

  YI“MIANMAYISHUJIA”WEIDINGWEIDEYUANCHUANGSHEJIWANGLUOFUSHILINGSHOUPINPAIYINMANSUOZAIDEHUIMEIGONGSIQIXIA,MUQIANHAIYOUBAOKUOCHUYU、QIUQIAODENGZAINEIDE11GEJIEMEIPINPAI。JINJINIAN,HUIMEIZAIYUNZUONVZHUANGDEJICHUSHANG,XIANHOUKUOCHONGDAOXIEZI、XIANGBAO、PEISHI、TONGZHUANG、JIAJUDENGPINLEI,XIWANGBAZIJIDAZAOCHENGYIGEMANSHENGHUOFANGSHIDEPINPAI。

  ZAIPINLEIBUJUJIBENWANCHENGHOU,2015NIANNIANZHONG,YINMANYOUKAISHIXIANXIAQUDAOBUJU,GAODIAOGONGBULEZIJIDEXIANXIAZHAOSHANGXIANGMU“YINMAN+QIANCHENGWANDIAN”JIHUA,JIHUA5NIANNEIZAIQUANGUO1000GECHENGSHIZHONGKAISHE10000GEXIANXIASHITIDIANPU。QIZHONG,YIXIANCHENGSHICAIYONGZHIYINGDEFANGSHI,YUDAXINGBAIHUOSHANGCHANGHEZUO;ERSANSIXIANCHENGSHIHUIKAIFANGJIAMENG。

  FANGJIANHUAGAOSUJIZHE,ZAIERSANSIXIANCHENGSHI,YOU600WANFENSIDEYINMAN,ZHENGZAIZHAOMU“ZHONGFEN”LAIKAISHITIDIAN,DIANZHUFENSIBUXUYAODALIANGJINHUO,YINMANHUIPEISONGYANGPINDAODIANZHONG,15%ZUOYOUSHITUIJIANCHENLIEKUAN,HAIYOU85%SHIDIANZHUGENJUDANGDIXUQIUXUANPEI。SHITIDIANNEICHENLIEFUZHUANGDEDIAOPAISHANGDOUYOUERWEIMA,SHITIDIANHEXIANSHANGTONGJIA,XIAOFEIZHETIAOXUANSHICHUANHOU,KEYIZHIJIEFUKUANQUHUO,YEKESAOMAJILIANJIEDAOZAIXIANXUANZEYANSEJICHICUNYUZHIFU,BINGYOUYINMANZHIJIEPEISONGDAOJIAZHONG。

  ERDUIYUDIANZHUERYAN,YUCHUANTONGJIAMENGDIANBUTONGDESHI,QIZHUANDEBUSHIJIACHA,ERSHIGAIXIAOFEIZHEGOUWUHOUYINMANFANXIANDEZHEKOU。ZHONGYAODESHI,ZHIYAOXIAOFEIZHEZAISHITITIYANDIANYOUGUOYICIGOUMAIXINGWEI,JIUHUIBANGDINGWEI“DIANPUFENSI”,WEILAIGAI“FENSI”BUGUANSHIJIXUHUIDAOSHITIDIANGOUWU,HAISHIZAIXIANGOUMAI,ZUOWEIDIYICI“YINLIU”DETIYANDIANDOUNENGCONGZHONGHUODEXIANGYINGDE“CHIXUSHOUYI”。JIEZHI2015NIAN10YUEDI,YINMAN+YIJINGKAIYE70DUOJIAJIAMENGDIAN,QIANYUEKAIDIAN140DUOJIA。

  ZAIYIXIANCHENGSHIZIYINGDESHITIDIANQUDAO,YINMANZHUNBEIZHUYAOYUBAIHUOHEZUOSHEZHIYINGDIAN。QIQUANGUOSHOUJIAZHIYINGQIJIANDIAN——YINMAN+BALICHUNTIANTIYANDIAN10YUELUODISHANGHAI。ZAIXINSHIJIEBAIHUOQIXIABALICHUNTIAN(PUJIANDIAN)RUZHUJINYIGEYUE,YUEXIAOSHOUZAILOUCENGNVZHUANGZHUANJUPAIMINGJIUYIJINRUQIANSAN,XINZENGHUIYUANRENSHUCHAOGUO2000。“SHUANGSHIYI”DANGTIAN,YINMAN+SHANGHAITIYANDIAN“CHIXUSHOUYI”ZHANZONGSHOUYIDE20%,RIJUN“CHIXUSHOUYI”ZHANZONGSHOUYIDE10%。

  FANGJIANHUABIAOSHI,DAISHIJIYUMOSHIXIANGDUICHENGSHUDESHIHOU,ZHEIZHONGXIANXIAKENENGHUOTUOZHANDAOHUIMEIGONGSIQIXIADEQITAPINPAI,SHIJIANYINGGAIZAI2016NIAN,YEKENENGHUIKAIJIGEPINPAIDEXIANXIARONGHESHITIDIAN。

  “JINGUANYIDONGGOUWUSHIDASHISUOQU,DANYUELAIYUEDUODEXIAOFEIZHEYUANYICHANGSHIZAIWANGGOUZHIHOUQUSHITIDIANQUHUO,KANDEJIANMODEZHEDESHIJITIYANYEXUYAOSHITIDIANLAIBUCHONG。”AISENZHEDAZHONGHUAQULINGSHOUYEZHUGUAN、DONGSHIZONGJINGLIXUYOUHONGBIAOSHI,WEILAI,SHEINENGZHENZHENGYIXIAOFEIZHETIYANWEIZHONGXIN,DIAODONGYIQIEJISHUSHOUDUANZUODAOXIANSHANGYUXIANXIAZIYUANZHENGHE,CAINENGZUIZHONGCONGZHEILUN“WUFENG”LINGSHOUDAZHANZHONGSHENGCHU。

  渠道融合“圈”客户

体育安卓下载  ZHEIBINGBUSHIYINMANDIYICIJINXINGSHITIDIANTANSUO。2011NIAN,YINMANDUODE“SHUANGSHIYI”NVZHUANGTIANMAOXIAOSHOUGUANJUN,YEZAIZHEIYINIAN,YINMANJIUYIKAISHICHANGSHIZAIBEIFANGERSANXIANCHENGSHIKAISHESHITIDIAN。“DANDANGSHIERWEIMA、ZHIFUTIAOJIAN、ZHINENGSHOUJIPUJIWULIUDENGTIAOJIANDOUBUCHENGSHU,SHITIDIANBINGBUSHUNLI,ERXIANZAISHANGSHUTIAOJIANCHENGSHU,SHITUOZHANXIANXIAQUDAOGENGHAODESHIJI。”FANGJIANHUASHUO。

  FANGJIANHUAGAOSUJIZHE,YIFANGMIAN,SHITITIYANDIANJIEJUELEXIAOFEIZHEWANGLUOGOUWUDETONGDIAN,“DIANSHANGDEKEHUTIYANZUODEZAIHAO,YEHUIYOU15%ZUOYOUDETUIHUOLV,ZHEIBUSHIZHILIANGWENTI,ERSHICHIMAHESHI,YANSEYOUCHAYI,HUOZHESHENCAICHAYISHIJUEXIAOGUOCHAYIDENG。”

体育安卓下载  LINGYIFANGMIAN,JINGGUOGAOSUFAZHANHOUDETAOPINPAIZENGSUZHUJIANPINGWEN,YUCITONGSHI,TAOBAO、TIANMAODENGPINGTAIDEYINGXIAOFEIYONGQUEYURIJUZENG。YOUYIKU、BOSIDENG、OUSHILIYIJIONLYDENGCHUANTONGPINPAIXIANHOURUZHUTIANMAO,XIANSHANGFUZHUANGPINPAIDESHULIANGYUPINLEIYEBUDUANZENGJIA,DAOZHIDANPINPAIDELIULIANGHUIBEIGENGDUODEPINPAIFENSANDIAO。

体育安卓下载  “3NIANQIANDAOLIUYIGEXINKEHUGOUMAIJINXU100YUANZUOYOU,XIANZAIXUYAO370YUANZUOYOU。”FANGJIANHUAGAOSUJIZHE,XIANGBIERYAN,QUANGUOSHANGYEDICHANKUAISUFAZHANCUNZAIGUOSHENGXIANXIANG,TONGSHIYOUSHOUDAOWANGLUOLINGSHOUDECHONGJI,SHITIDIANDEZUJINDENGFEIYONGQUEZAIHUIGUIXIAJIANG,GENJUQUYUDEBUTONG,XIANZAISHITIDIANDEZUJINFEIYONGZHANBISHI15%~30%ZUOYOU。

体育安卓下载  GENGZHONGYAODESHI,TIYANSHIYINGXIAONENGGENGHAODI“QUAN”DAOKEHU,YIYINMAN+SHANGHAIDETIYANDIANWEILI,QISHICHUANCHENGJIAODADAO65%DEZHUANHUALV,ERZAIWANGSHANGJIBIANSHI“SHUANGSHIYI”QIJIAN,YEJINYOU6%DEZHUANHUALV。“TANGRUOXIANSHANGXIANXIAERZHENENGGENGHAODIYOUJIJIEHE,NENGJIDATISHENGKEHUZHUANHUALV,ERXIANZAIQIXIANXIATIYANDIANHAIYOUHENDUOKEYIGAISHANDEDIFANG,BIRUCHENLIEWEIZHI、GOUWUDONGXIAN、DENGGUANGXIAOGUODENG。”FANGJIANHUASHUO。

  2015NIAN“SHUANGSHIYI”,JINGUANYIRANYOUHANDOUYISHE、YINMANDENGJINBANTAOPINPAIWEILIEJUTIANMAONVZHUANGQIANSHI,DANYOUXIEXIANXIAPINPAICHONGDAOFUZHUANGLEIPAIMINGDEQIANLIE,BIRUYOUYIKU、LAXIABEIER。FANGJIANHUABINGBURENWEIZHEISHICHUANTONGXIANXIAPINPAIDUITAOPINPAIDEYALI。ZAITAKANLAI,WEILAIDELINGSHOUJIANGBUFENXIANSHANGHEXIANXIA,BUFENCHUANTONGPINPAIHETAOPINPAI,SUIRANCUNZAIDAPINPAIHEXIAOPINPAI,MEIGEPINPAIHAISHIHUIYOUZIJIDEJIYIN,DANQUDAOJIANGGENGJIARONGHE。

  FANGJIANHUAXIANGXIANGZHONGDEHULIANWANGSHIDAIDETIYANSHIHUANJINGSHI,XIAOFEIZHEZAIYIGEMANSHENGHUODEGOUWUKONGJIAN,KEYIYICIXINGGOUMAIYIFU、XIEZIDENG,XIANSHANGFUKUAN,KEYIWULIUDAOJIA;DUIYUYINMANLAISHUO,KEYIJIANGJIAOYIGUOCHENGZHUANBIANWEIFENSIYINGXIAO,LIUZHUFENSI,DATONGFENSISHEQU;DUIYUBAIHUOLINGSHOULAISHUO,DATONGCHIHEWANLE,WANCHENGBAIHUOQUANFANGWEI、QUANYETAIDAZAO。

  ZHIDEZHUYIDESHI,2014CAINIANHUIMEIDEYINGSHOUSHI10YIYUAN,LIRUNYUE4000WANYUAN;DAO2015NIANDI,PUKAIJIAMENGDIANJIANGDADAO200JIAZUOYOU,YUJIHUIZENGJIA20%ZUOYOUDEYINGSHOU。FANGJIANHUAYEBIAOSHIGONGSIIPOFANGMIANYIJINGZUOHAOLEZHUNBEI,MUQIANJIUDENGDAIHESHIDESHIJI。PAIDUISHANGSHIDIDIANHUIXUANZAIXINSANBANHUOKECHUANGBAN。

  

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